Strategi Pemasaran Digital Untuk Meningkatkan Penjualan El Nuby Arabic Shop

Authors

  • Nurhaeni Sikki Universitas Sangga Buana YPKP Bandung, Indonesia
  • Yuyun Yuniarsih Universitas Sangga Buana YPKP Bandung, Indonesia
  • Anggie Sundari Universitas Sangga Buana YPKP Bandung, Indonesia

Keywords:

Strategy, Marketing Digital, Sales

Abstract

Digital marketing is currently one of the marketing strategies needed by business people to increase sales. Nowadays, digital marketing shows its fang and becoming one of the best solutions used by business people to expand their business circle. The purposes of this study are to identify and analyze the digital marketing strategies in increasing El Nuby Arabic Shop sales. This study uses a qualitative method (case study). The research data collection was conducted by researchers with interviews, observations, and documentation. The research obtains data sources directly from business people, where the key informants are the researchers themselves, and the primary data sources are from main business actors. Based on the research results above, the researchers conclude that El Nuby Arabic Shop practices digital marketing strategies online through social media such as Facebook, Instagram, and WhatsApp Business connected to a broader reach of consumers. In addition to social media, El Nuby Arabic Shop also uses a Website, Marketplace, and Google My Business that can increase sales.

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Published

2021-11-26

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