PENGEMBANGAN KONTEN VIDEO PRODUK UKM SEBAGAI UPAYA PROMOSI MELALUI MEDIA SOSIAL

Muhammad Sholeh, Markus Andika, Muhammad Anwar fauzi, Bismin . — Fri, 27 Aug 2021 00:00:00 +0000

This study aims to develop the content for small and medium enterprises (SMEs) to be used for promotion on social media. Increasing the number of social media users, especially young people, can certainly be one of the promotion targets. Thus, the existence of social media must be utilized by SMEs to become one of the promotional media. The method used the qualitative method. The steps for developing media content are (1) pre-production, (2) production (3) postproduction, (4) Upload to social media (5) Evaluation of the content results. The results are video content of SME agents that can be used as a medium of promotion and uploaded on social media.

STRATEGI MENGEMBANGKAN BISNIS SAAT PANDEMI COFID-19 MENGGUNAKAN METODE SWOT DAN QSPM (Studi Kasus Supermarket ABC)

Cyrilla Indri Parwati, Muhammad Yusuf, Farid Nahar Fitri Andika — Fri, 27 Aug 2021 00:00:00 +0000

Currently, business people are faced with various difficulties such as the number of competitors. Therefore, the company must be able to maintain in accordancewith the customer's expectations. Companies are expected to be more creative in designing and formulating business strategies, especially those that will be applied to anticipate various kinds of changes. One of the business agents is the ABCsupermarket. ABC supermarkets must have a strategy in developing their businessduring the COVID-19 pandemic so that all goods can be sold and can maintain thecustomers. The concept implemented SWOT and QSPM analysis. Previousresearch showed that the company's position was still in cell I with a total IFE value of 3.026 and an EFE value of 3.539, as well as resulted in 6 alternative business development strategies. The assessment of the QSPM matrix with thehighest TAS score of 5.125 is perfecting the management information system,human resources, and management organization.

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PENGEMBANGAN KONTEN VIDEO PRODUK UKM SEBAGAI UPAYA PROMOSI MELALUI MEDIA SOSIAL

STRATEGI MENGEMBANGKAN BISNIS SAAT PANDEMI COFID-19 MENGGUNAKAN METODE SWOT DAN QSPM (Studi Kasus Supermarket ABC)