PUTRI, Natasya Azaria Talita; AKIRININGSIH, Titik; SULISTYOWATI, Afiefah. Pengaruh Peran Key Opinion Leader (KOL) Dalam Meningkatkan Brand Awareness Hotel INNSiDE By Melia Yogyakarta. JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN, [S. l.], v. 14, n. 2, p. 74–85, 2025. DOI: 10.47942/iab.v14i2.2113. Disponível em: https://jurnal.usahidsolo.ac.id/index.php/IAB/article/view/2113. Acesso em: 5 jun. 2026.