Jurnal Ekonomi Bisnis dan Kewirausahaan adalah jurnal ilmiah yang diterbitkan oleh Program Studi Administrasi Bisnis, Universitas Sahid Surakarta, sebagai media publikasi karya ilmiah di bidang ekonomi, bisnis, dan kewirausahaan. Jurnal ini memuat artikel hasil penelitian dan kajian ilmiah yang berkontribusi pada pengembangan ilmu pengetahuan dan praktik profesional, khususnya dalam konteks Indonesia. Ruang lingkup jurnal mencakup administrasi bisnis, manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen operasi, manajemen strategik, kewirausahaan, akuntansi, perpajakan, dan bisnis digital. Jurnal ini terbit secara berkala dua kali dalam setahun, yaitu pada bulan Januari dan Agustus, serta telah terakreditasi SINTA 3 berdasarkan Surat Keputusan Direktur Jenderal Riset dan Pengembangan Nomor 286/DST/C3/HM.01.00/2026.
Analisis Beban Kerja, Disiplin Kerja Dan Motivasi Kerja Dalam Mengoptimalkan Kinerja Pegawai Pada Badan Perencanaan Penelitian Dan Pengembangan (BAPERLITBANG) Kabupaten Karanganyar
Employee performance is an important factor in supporting the effectiveness of public organizations, particularly in government institutions responsible for regional planning, research, and development. Issues related to workload distribution, work discipline, and work motivation need to be examined because they may influence the optimization of employee performance. This study aims to analyze the effects of workload, work discipline, and work motivation on employee performance at the Regional Development Planning, Research, and Development Agency (BAPERLITBANG) of Karanganyar Regency, both individually and jointly. This study employed a descriptive quantitative approach using a saturated sampling technique involving 41 employees. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 25. The results show that workload has no significant effect on employee performance, that work discipline has a significant effect, and that work motivation has no significant effect. Simultaneously, workload, work discipline, and work motivation have a significant effect on employee performance, with an R² value of 0.440. These findings indicate that strengthening work discipline is the main factor in optimizing employee performance, supported by appropriate workload management and continuous improvement of employee motivation.
Copyright (c) 2026 JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN
Pengaruh Peran Key Opinion Leader (KOL) Dalam Meningkatkan Brand Awareness Hotel INNSiDE By Melia Yogyakarta
A Key Opinion Leader (KOL) is someone who is recognized as an expert or has special characteristics that have a social influence on other people. This study aims to determine the influence of Key Opinion Leaders (KOL) on increasing brand awareness of Hotel INNSiDE by Melia Yogyakarta, as well as to analyze how to select Key Opinion Leaders (KOL) who align with the characteristics of Hotel INNSiDE by Melia Yogyakarta. The research method is qualitative, using data collection techniques such as interviews, observations, documentation, and literature reviews. The sources used in this study were 2 people, including the Marcom Manager and the Graphic Designer. The data analysis used triangulation. The results of the study show that Key Opinion Leaders (KOLs) have a significant influence on increasing brand awareness of Hotel INNSiDE by Melia Yogyakarta.
Peran Penempatan Trainee Pada Posisi Telepon Operator Terhadap Kualitas Pelayanan di Hotel Aston Solo
Penelitian ini membahas peran trainee pada posisi telepon operator terhadap kualitas pelayanan di Aston Solo Hotel. Permasalahan utama terletak pada kesiapan trainee yang masih terbatas, baik dari segi keterampilan maupun mental, sehingga berpengaruh terhadap kecepatan, ketepatan, dan keakuratan layanan. Tujuan penelitian adalah menganalisis peran trainee dalam memahami standar pelayanan serta mengkaji dampak penempatannya terhadap kualitas layanan. Metode yang digunakan adalah kualitatif deskriptif dengan teknik wawancara, observasi, dokumentasi, dan studi kasus. Hasil penelitian menunjukkan bahwa trainee berperan strategis sebagai penghubung tamu dengan berbagai departemen hotel, dengan standar pelayanan mengacu pada dimensi SERVQUAL. Penempatan trainee terbukti berdampak positif apabila disertai pelatihan intensif, supervisi, dan evaluasi rutin. Penelitian ini fokus terhadap trainee pada posisi telepon operator, yang sebelumnya jarang dikaji, namun terbukti memiliki peran penting dalam menjaga konsistensi pelayanan sekaligus menjadi sarana pengembangan sumber daya manusia di industri perhotelan.