JURNAL KOMUNITAS

CITRA DIGITAL DESA WISATA PENARUNGAN: MENELISIK PERAN MEDIA BARU DALAM PROMOSI PARIWISATA LOKAL

Mira Adita Widianti — 2025-08-12

This research discusses the utilization of new media in branding the Penarungan Tourism Village, located in Mengwi District, Badung Regency, Bali. The study was motivated by the increasing use of social media and websites as digital marketing communication tools, particularly in the tourism sector. The objective is to explore how village managers utilize new media to shape the image and attractiveness of the destination. This qualitative research collects data through field observations, social media documentation, and website analysis. The findings reveal that the use of Instagram, Twitter, and the official website has helped strengthen branding and increased the interest of both local and international tourists. New media significantly impacts audience interaction and promotional effectiveness. However, challenges such as content consistency, quality, and sustainable digital management remain.

STRATEGI PERIKLANAN DALAM MEMBANGUN PERSONAL BRANDING PUTRI ARISTIANI SEBAGAI BEAUTY ENTHUSIAST PADA MEDIA SOSIAL INSTAGRAM

Joko Suryono — 2025-08-12

Instagram is a potential medium in building personal branding, especially in the beauty field. Putri Aristiani, a beauty enthusiast, utilizes this platform to build her self-image. This research aimed to find out the advertising strategy used by Putri and identify the challenges faced, by analyzing it through Peter Montoya's The Eight Laws of Personal Branding theory, which includes: specialization, leadership, personality, difference, visibility, unity, constancy, and good name. This research used descriptive qualitative methods with in-depth interview techniques, observation by listening to Putri Aristiani's Instagram content (@putriaristiani05) and questionnaires to followers. The results showed that the advertising strategy used includes selectivity in choosing products, soft selling approach, personal and educational communication style, and visual consistency. Putri actively built interactions with followers and chooses products that match her personal values, such as Wardah and NAMA Beauty. Despite facing challenges such as changes in the Instagram algorithm, Putri maintained consistency and relevance of content. The strategy applied reflected a strong effort in building a self-image that is authentic, credible and in line with the personal identity displayed on social media.

ANALISIS FRAMING PEMBERITAAN KELANGKAAN MINYAK GORENG PADA MEDIA INEWS.ID

Laili Suryani Laili — 2025-08-12

The analysis of cooking oil scarcity is an important study in understanding market dynamics and its impact on society. In recent years, this scarcity phenomenon has triggered various economic and social problems. This study aimed to identify the factors that cause the scarcity of cooking oil, including price fluctuations and government policies. The target of this study was news about "Cooking Oil Scarcity" with a total of 6 news from the media iNews.id February-April 2023 edition. This study used a qualitative descriptive approach with documentation data collection and data selection techniques, which were analyzed using the framing analysis theory of Zhongdang Pan & Gerald M. Kosicki with four analysis tools (Syntax, Script, Thematic, Rhetorical). The conclusion of iNews' framing analysis in framing the news of the scarcity of cooking oil, the media tended to build different narratives depending on the focus and viewpoint taken in the news. So in this case, iNews was more pro-oriented to traders and the public. The author concluded that iNews' framing in reporting the scarcity of cooking oil was due to hoarding.

STUDI KOMUNIKASI INTERPERSONAL DAN MANAJEMEN DIRI MAHASISWA PART TIME UTM DALAM MENERAPKAN WORK LIFE BALANCE

Dearni Anjelina Panjaitan — 2025-08-12

This study aims to understand how interpersonal communication strategies and self-management are carried out by Trunojoyo Madura University (UTM) students who work part-time in achieving work-life balance. This research is important considering that students are in the transition phase towards adulthood, where academic, social, and economic demands are increasingly complex. This research approach was qualitative with a case study type. The theory used was Abraham Maslow’s hierarchy of needs theory to explain work motivation and the interpersonal communication approach. Data were obtained through in-depth interviews and observations of five informants who are active UTM students working part-time for at least the last 3 months. Informants were selected using purposive sampling technique based on the relevance of the criteria, and assisted with snowball sampling if needed. The results showed that part-time students experience challenges in balancing academic and work activities. However, they usde adaptive interpersonal communication strategies and good self-management in dealing with work and study demands. This study emphasizes the importance of time management and social support in maintaining the work-life balance of working students.

PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI KAMPUNG WISATA BATIK KEDUNGGUDEL DI KABUPATEN SUKOHARJO

Betty Gama — 2025-08-12

Social media provides many benefits to its users. A variety of information is available. One of them is tourist information about Kedunggudel Batik Village in Kenep Village, Sukoharjo Regency. There are several batik artisans, but the ones that still exist today are Batik Ayu Kusuma and Batik Satrio Utomo. Both use Instagram as a promotional medium for their products. The owners of both batik makers are not very skilled in using Instagram. As a result, their batik production are less well-known, and as a result, their high-quality batik with beautiful patterns receives less attention from the public and netizens. Batik Ayu Kusuma and Batik Satrio Utomo do not use influencers or Instagram celebrities as promotional media for their batik. The purpose of this study was to determine how Batik Ayu Kusuma and Batik Satrio Utomo utilize social media as a promotional tool and the obstacles they face in conducting promotions. This study used qualitative research methods. Data analysis used qualitative analysis. Data sources include primary and secondary data. The analysis method uses the Miles and Hubermas model. The results of the study show that the use of Instagram could increase tourist visits to Kedunggudel Batik Village, while the obstacles that occur were not utilizing Instagram social media optimally, not using influencers or Instagram celebrities to promote batik and batik motifs based on local image.

MAKNA SIMBOL KOMUNIKASI BUDAYA DALAM GENDUREN MEGENGAN PADA MASYARAKAT DUSUN WALENG GIRIMARTO WONOGIRI

Joko Suryono — 2025-08-12

Understanding cultural symbols within a tradition cannot be separated from efforts to preserve its cultural values. Symbols in a cultural context function not only as physical representations or ritual actions, but also as a communication medium that contains the values, beliefs, and worldviews of the community supporting the culture. One tradition that still maintains its cultural symbols is Genduren Megengan. This study aims to examine the meaning of cultural communication symbols in the Genduren Megengan tradition in the Waleng Hamlet community, Girimarto District, Wonogiri Regency. This tradition is part of the cultural heritage of an agrarian society rich in religious, social, and cultural values. This study used a qualitative approach with Clifford Geertz's symbolic interpretation method. Data collection techniques were carried out through observation, in-depth interviews, and documentation. The results show that the symbols in the Genduren Megengan tradition were divided into three primary forms: object symbols, verbal symbols, and nonverbal symbols. Each symbol had a religious meaning as a form of respect for ancestors, a social meaning in strengthening relationships between community groups, and a cultural meaning as an effort to preserve local identity. These symbols form a ritual communication that strengthens solidarity and social cohesion within the community. This study concludes that the Genduren Megengan tradition is not only an annual ritual but also a means of cultural communication with profound meaning