Perancangan Iklan Layanan Masyarakat Guna Membangun Self Love Untuk Anak Remaja 11-18 Tahun


  • Nursita Nugraini Universitas Sahid Surakarta, Indonesia
  • Evelyne Henny Lukitasari
  • Ahmad Khoirul Anwar Universitas Sahid Surakarta, Indonesia



Self love is a state of self-esteem that grows from actions that support physical, psychological, and spiritual growth. Year after year, many teenagers become victims of body shamming, attempted suicide, bullying, so that teenagers easily worry about their appearance, academics and cover a lot of themselves. This public service advertising media is a form of information dissemination that presents social messages. The method for designing public service advertisements is divided into 5 stages, namely; development, pre-production, production, post-production and distribution. The design of Public Service Advertisements to build selflove brings supporting media such as x-banners, posters, key chains, diaries and social media to support the dissemination of selflove information so that it can provide motivation and positive benefits for the community.

 Kata kunci: Self love, Teenager, Public Service Advertisement.




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