Manfaat Corporate Social Responsibility Pada Perusahaan dan Masyarakat
DOI:
https://doi.org/10.47942/iab.v14i1.1816Abstract
This study aims to examine the impact of Corporate Social Responsibility (CSR) based on social entrepreneurship on both companies and communities, with a focus on community empowerment and social well-being improvement. Using a qualitative approach with a literature review method, this research analyzes various literatures related to CSR, social entrepreneurship, and its impact on local economic empowerment. The results indicate that CSR based on social entrepreneurship provides long-term benefits for both companies and communities. Companies that implement CSR with a social entrepreneurship approach can enhance their reputation, strengthen customer loyalty, and create mutually beneficial collaborations with local communities. For communities, this type of CSR opens up job opportunities, enhances entrepreneurial skills, and reduces dependence on social assistance. However, the main challenge in CSR implementation in remote areas is the limited infrastructure, access to education, and resources. This study also provides important implications for companies, governments, and communities in optimizing the sustainability of CSR programs based on social entrepreneurship. It is hoped that this research will serve as a reference in developing more sustainable CSR strategies, particularly in areas that require further economic empowerment.
Downloads
References
Ardianto, E. (2011). Corporate Social Responsibility dan Implikasi terhadap Reputasi Perusahaan. Jurnal Manajemen Indonesia, 10(2), 45-60.
Austin, J., Stevenson, H., & Wei-Skillern, J. (2006). Social and Commercial Entrepreneurship: Same, Different, or Both? Entrepreneurship Theory and Practice, 30(1), 1-22.
Budimanta, H., Setiawan, R., & Suryani, D. (2018). Implementasi Corporate Social Responsibility dalam Pemberdayaan Masyarakat: Studi Kasus di Indonesia. Jurnal Ekonomi Pembangunan, 13(4), 87-101.
Carroll, A. B. (1999). Corporate Social Responsibility: Evolution of a Definitional Construct. Business & Society, 38(3), 268-295.
Castka, P., Balzarova, M. A., & Bamber, C. J. (2015). A Critical Analysis of Corporate Social Responsibility in the Supply Chain: A Framework for CSR Research in the Supply Chain. International Journal of Operations & Production Management, 35(1), 10-38.
Chell, E. (2007). Social Enterprise and Entrepreneurship: Towards a Convergent Theory of the Entrepreneurial Process. International Small Business Journal, 25(1), 5-26.
Crisan, D., & Borza, A. (2012). Corporate Social Responsibility and Social Entrepreneurship: New Approaches to Sustainable Development. International Journal of Business and Social Science, 3(12), 123-131.
Dees, J. G. (1998). The Meaning of Social Entrepreneurship. Kauffman Center for Entrepreneurial Leadership, 1-10.
Dewi, A., & Darma, A. (2019). Peran Corporate Social Responsibility dalam Peningkatan Reputasi Perusahaan. Jurnal Akuntansi dan Manajemen, 14(1), 71-80.
Ghozali, I., & Chariri, A. (2007). Teori Stakeholder dalam Pengukuran Kinerja Perusahaan. Jurnal Akuntansi, 9(3), 201-215.
Hanifah, M., Nuryanah, Y., & Sutanto, P. (2020). Dampak Corporate Social Responsibility terhadap Loyalitas Pelanggan: Studi Kasus pada Perusahaan Manufaktur. Jurnal Manajemen Pemasaran, 18(2), 85-98.
Jensen, M. C., & Meckling, W. H. (1976). Theory of the Firm:Managerial Behavior, Agency Costs, and Ownership Structure. Journal of Financial Economics, 3(4), 305-360.
Juzer, N., & Darma, A. (2019). Pengaruh Corporate Social Responsibility terhadap Keberlanjutan Perusahaan. Jurnal Ekonomi dan Bisnis, 17(3), 123-140.
Khan, S. U., Farooq, O., & Khan, M. (2012). Corporate Social Responsibility and Firm Performance: Evidence from Emerging Economies. International Journal of Management, 29(1), 56-73.
Maignan, I., & Ralston, D. A. (2002). Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses’ Self-Presentations. Journal of International Business Studies, 33(3), 1-17.
Marpisangka, I. (2009). Good Governance dan Corporate Social Responsibility di Indonesia. Jurnal Ekonomi dan Bisnis, 16(2), 55-70.
Moses, A.,&Thompson, M. (2016). Corporate Social Responsibility in Emerging Markets: The Role of Sustainable Development. business strategy and development, 4(3), 101-115.
Nicholls, A. (2008). Social Entrepreneurship: New Models of Sustainable Social Change. Oxford University Press.
Nordin, N., Muda, M., & Jusoh, R. (2014). Corporate Social Responsibility in Malaysia: Issues and Challenges. Asian Social Science, 10(1), 1-9.
Prabowo, H., Anindita, S., & Prasetyo, L. (2017). The Role of Corporate Social Responsibility in Enhancing Corporate Reputation and Customer Loyalty. International Journal of Business and Management Studies, 7(3), 128-140.
Putri, A. (2017). Pengaruh Corporate Social Responsibility terhadap Reputasi Perusahaan: Tinjauan dari Perspektif Stakeholder. Jurnal Manajemen, 15(2), 145-160.
Setiawan, R., & Suryani, D. (2020). Corporate Social Responsibility and Community Development in Indonesia: A Case Study of Local CSR Initiatives. Journal of Business Ethics, 9(4), 65-78.
Smith, A., & Wesson, T. (2014). Sustainable Business Strategies: Balancing Profit with Purpose. Journal of Business Ethics, 121(2), 23-34.
Spence, L. J. (2007). CSR and Social Entrepreneurship: The Role of Small Business in the Development of a Sustainable and Inclusive Economy. Journal of Business Ethics, 12(2), 87-98.
Suharto, D. (2008). Corporate Social Responsibility dan Keberlanjutan Pembangunan di Indonesia. Jurnal Sosial Ekonomi Pembangunan, 18(2), 124-140.
Weerawardena, J., & Sullivan Mort, G. (2006). Investigating Social Entrepreneurship: A Multidimensional Model. Journal of World Business, 41(1), 21-35.
Wiandari, L., & Darma, S. (2017). Pengaruh Teori Stakeholder terhadap Akuntabilitas Perusahaan dalam Implementasi CSR. Jurnal Akuntansi, 19(1), 67-83.
Yunus, M. (2007). Creating a World Without Poverty: Social Business and the Future of Capitalism. Public Affairs. Ullman, A. (1982). The Role of Corporate Social Responsibility in the Development of Sustainable Corporate Governance. Academy of Management Review, 7(4), 28-34.
