KESESUAIAN CITRA DIRI DAN KESUKAAN MEREK PADA KONSUMEN

Rusnandari Retno Cahyani

KESESUAIAN CITRA DIRI DAN KESUKAAN MEREK PADA KONSUMEN

Authors

Rusnandari Retno Cahyani

Keywords:

Self-image congruency, Satisfaction, Brand preference

Abstract

This research prove an effect according to image to consumer fasting and customer satisfaction product for goal to influence between self-image congruency with a brand,
and brand preference. This study to knowing relationship between self-image congruency with a brand and satisfaction with the brand.

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Published

2017-11-24

How to Cite

Cahyani, R. R. (2017). KESESUAIAN CITRA DIRI DAN KESUKAAN MEREK PADA KONSUMEN. JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN, 2(2). Retrieved from https://jurnal.usahidsolo.ac.id/index.php/IAB/article/view/66