STRATEGI HUMAS LAZIS AL IHSAN DALAM MENARIK MUZZAKI MELALUI PROGRAM SEDEKAH SUBUH

Abstract

Lazis Al Ihsan Surakarta has zakat and alms fundraising program, namely the sedekah subuh program. This
Program aims to provide a forum for muslims in Surakarta to distribute zakat, infaq, and alms funds. This study
used descriptive qualitative research with data collection methods of interviews and documentation. The study
aimed to explain Lazis Al Ihsan's public relation strategy for attracting muzzaki through the sedekah subuh
program. The results were that the strategy carried out by Lazis Al Ihsan Surakarta in attracting muzzaki through
the sedekah subuh program used 4 (four) steps, namely fact finding, and feedback carried out by Lazis Al Ihsan
Surakarta to find facts before conducting socialization, planning, and programming to determine steps to be
taken before carrying out socialization, action, and communication to carry out socialization activities for the
sedekah subuh program. Lazis Al Ihsan Surakarta conducted socialization through various media such as social
media (official website, radio broadcasts, WhatsApp) and print media (flyers, brochures). Evaluation was carried
out every three months by Lazis Al Ihsan by collecting the relevant coordinators.