Strategi Humas Lazis Al Ihsan Dalam Menarik Muzzaki Melalui Program Sedekah Subuh

Abstract

ABSTRACT

Lazis Al Ihsan's Public Relations Strategy in Attracting Muzzaki Through the Sedekah Subuh Program. IRVAN AFRIZAL PRATAMA. 2016071008.

Lazis Al Ihsan Surakarta has a zakat and alms fundraising program, namely the sedekah subuh program. This Program aims to provide a forum for muslims in Surakarta to distribute zakat, infaq, and alms funds.

This study used descriptive qualitative research with data collection methods of interviews and documentation. The study aims to explain Lazis Al Ihsan's public relation strategy for attracting muzzaki through the sedekah subuh program.

The results are that the strategy carried out by Lazis Al Ihsan Surakarta in attracting muzzaki through the sedekah subuh program uses 4 (four) steps, namely fact finding and feedback carried out by Lazis Al Ihsan Surakarta to find facts before conducting socialization, planning, and programming to determine steps to be taken before carrying out socialization, action, and communication to carry out socialization activities for the sedekah subuh program. Lazis Al Ihsan Surakarta conducts socialization through various media such as social media (official website, radio broadcasts, WhatsApp) and print media (flyers, brochures). Evaluation is carried out every three months by Lazis Al Ihsan by collecting the relevant coordinators.

Keywords: Strategy, Sedekah Subuh Program