Strategi Komunikasi Generasi Baru Indonesia Solo pada Sosialisasi QRIS Sebagai Literasi Penggunaan Pembayaran Non Tunai di Kota Solo
DOI:
https://doi.org/10.47942/jkom.v10i2.1760Keywords:
Strategi Komunikasi, QRIS, GENBI, Pembayaran Non Tunai, LiterasiAbstract
QRIS (Quick Response Code Indonesian Standard) is one of the technological developments in the field of non-cash payment systems whose aim to make transactions easier. The low level of knowledge of the people of Solo City about QRIS has resulted in the lack of interest of the people of Solo City in using QRIS. GenBI Solo is a community of Bank Indonesia scholarship recipients whose aim to communicate Bank Indonesia policies. Researchers used Anwar Arifin's communication strategy with a qualitative approach. Data obtained through interviews, observation and literature study. The aim of this research was to find out the communication strategy used by GenBI Solo in socializing the QRIS program as a literacy tool for the Solo city community in the use of non-cash payments. The results of this research were: (1) getting to know the audience for QRIS socialization, namely UMKM and buyers. (2) formulate the objective, namely to introduce and explain the advantages of QRIS and receive complaints from the people of Solo City regarding QRIS, (3) compose a message that is easy to understand, packaged attractively and follows operational standards using the resolving and persuading method. (4) media selection as an information medium.
Downloads
References
Anwar Arifiin. (2010). Strategi Komunikasi Sebuah Pengantar Ringkas (p. 59). Armico Bandung.
Cahyanto, B., Maghfirah, M., & Hamidah, N. (2021). Implementasi Pembelajaran Daring di Masa Pandemi Covid-19. At-Thullab : Jurnal Pendidikan Guru Madrasah Ibtidaiyah, 5(1), 32. https://doi.org/10.30736/atl.v5i1.508
Cangara Hafied. (2013). Perencanaan dan Strategi Komunikasi. PTRajaGrafindoPersada.
Departemen Komunikasi Bank Indonesia. (2021). BI-RATE TETAP 6,00%: SINERGI MENJAGA STABILITAS DAN MENDORONG PERTUMBUHAN. Bank Indonesia.
Depdiknas. (2008). Kamus Besar Bahasa Indonesia (p. 719). Gramedia.
Faizani, S. N., & Indriyanti, A. D. (2021). Analisis Pengaruh Technology Readiness terhadap
KOMUNITAS: Jurnal Ilmu Komunikasi
Volume 10, No.2, Edisi September 2024- Februari 2025
P-ISSN 2088-6195; E-ISSN 2830-3768
Ningrum Strategi Komunikasi Penggunaan Pembayaran Non Tunai Hal. 1-11
Perceived Usefulness dan Perceived Ease of Use terhadap Behavioral Intention dari Quick Response Indonesian Standard (QRIS) untuk Pembayaran Digital (Studi …. Journal of Emerging Information …, 02(02), 85–93.
Haque, A., Ulfy, M. A., & Hossain, A. (2020). Factors Influencing the Use of E-wallet as a Payment Method among Malaysian Young Adults. Journal of International Business and Management, February. https://doi.org/10.37227/jibm-2020-2-21/
Ibrahim, M. (2023). Perbanas Ungkap Kendala Pembayaran QRIS di Indonesia. Https://Infobanknews.Com/. https://infobanknews.com/perbanas-ungkap-kendala-pembayaran-qris-di-indonesia/
Insana, D. R. M., & Johan, R. S. (2021). Analisis Pengaruh Penggunaan Uang Elektronik Terhadap Perilaku Konsumtif Mahasiswa Pendidikan Ekonomi Universitas Indraprasta Pgri. JABE (Journal of Applied Business and Economic), 7(2), 209. https://doi.org/10.30998/jabe.v7i2.7822
Mahmud, M. Z., Widayat, W., & Wijaya, R. (2020). Causality Model of Consumer Purchase Intention on Environmentally Friendly Packaging Beverage Products. Manajemen Bisnis, 10(2), 36–50. https://doi.org/10.22219/jmb.v10i2.14791
Meliyanti. (2021). Strategi Bank Indonesia KPW Kalteng dalam Perkembangan Pembayaran Nontunai Melalui QRIS pada UMKM di Kota Palangka Raya [IAIN Palangkaraya]. http://digilib.iain-palangkaraya.ac.id/3526/1/Meliyanti - 170411056.pdf
Miles, Huberman, S. (2014). Qualitative Data Analysis. Sage Publication.
Octaviano, A. (2024). Meski Mudah, Tak Jarang Pedagang Lebih Memilih Pembayaran Tunai Dibandingkan QRIS. Kontan.Co.Id. https://keuangan.kontan.co.id/news/meski-mudah-tak-jarang-pedagang-lebih-memilih-pembayaran-tunai-dibandingkan-qris
Onong Uchjana Effendy. (2009). Dimensi dimensi Komunikasi. PT Alumni.
Palupi, A. A. (2022). Pengaruh Literasi Keuangan Dan Kemudahan Penggunaan Sistem Qris Terhadap Keputusan Bertransaksi Menggunakan Qris Pada UMKM. Seminar Nasional Riset Terapan, Vol 10,1, 1–9. https://prosiding-old.pnj.ac.id/index.php/snrtb/article/view/5607
Rachmat Kriyantoro. (2014). Teknik Praktis Riset Komunikasi. Pernada Media.
Sobur, A. (2014). Ensiklopedia Komunikasi. Simbiosa Rekatama Media.
Sugiyono. (2015). Metode Penelitian Kualitatif. Alfabeta.
Suyono, Titik, H., & Wulandari, I. S. (2017). Implementasi Gerakan Literasi Sekolah pada Pembelajaran Tematik di Sekolah Dasar. Sekolah Dasar: Kajian Teori Dan Praktik Pendidikan, 26(2), 116–123. https://doi.org/doi.org/10.17977/um009v26i22017p116
Widjaja. (2008). Pengantar Ilmu Komunikasi. Rieneka Cipta.
Yudho Yudha Yudhnto, A. A. (2020). Pengantar Teknologi Internet Of Things (IoT). UNS Press.
Zeta Chandra, D., Purwana, D., & Amirul Adha, M. (2023). Analisis Strategi Qris Oleh Kpwbi Dki Jakarta Dalam Upaya Pengembangan Pembayaran Nontunai Pada Umkm Jakarta. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 3(4), 664–673. https://doi.org/10.55047/transekonomika.v3i4.464
