STRATEGI KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM SOSIALISASI APLIKASI SIOLOS
Keywords:
Instagram, Siolos, Polresta Surakarta, Strategi KomunikasiAbstract
SIOLOS application stands for Sistem Operasi Layanan Online. The SIOLOS application itself is an application
released by the Surakarta Police which is useful for improving information services to the public, especially
online services. The function of this application includes various uses, namely there are many features
such as procedures for making a SIM, SKCK, and so on.The public relations of Polresta Surakarta used social
media Instagram with the account name @polrestasurakarta. The study aimed to explain the public relations
strategy of Polresta Surakarta in disseminating the SIOLOS application. This research used a descriptive
qualitative research method. Methods of collecting data used interviews and documentation. The results showed that
the Polresta Surakarta Public Relations strategy in socializing the SIOLOS application, namely publication,
event, news, corporate identity, community involvement, lobbying and negotiation, and corporate social
responsibility. The public relations of Polresta Surakarta were quite effective in conducting its socialization
because it used Instagram social media, which has about 65 thousand followers and is widely accessed by the
public.
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