STRATEGI KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM SOSIALISASI APLIKASI SIOLOS

Abstract

ABSTRACT

Communication strategy of Polresta Surakarta Public Relations in disseminating the SIOLOS application. YUDHA PRASETYO. 2017071019.

SIOLOS application stands for Sistem Operasi Layanan Online. The SIOLOS application improves information services to the public, especially online services. In socializing the SIOLOS application, the public relations of Polresta Surakarta used social media Instagram with the account name @polrestasurakarta. The study aims to explain the public relations strategy of Polresta Surakarta in disseminating the SIOLOS application. This research uses a descriptive qualitative research method. Methods of collecting data used interviews and documentation.

The results showed the Polresta Surakarta Public Relations strategy in socializing the SIOLOS application, namely publication, event, news, corporate identity, community involvement, lobbying and negotiation, and corporate social responsibility. The public relations of Polresta Surakarta are quite effective in conducting its socialization because it uses Instagram social media, which has about 65 thousand followers and is widely accessed by the public.

Keywords: Instagram, Communication Strategy, SIOLOS, Public Relations, Polresta  Surakarta